Red Bull Energy Drink is a functional beverage. Thanks to a unique combination of high quality ingredients Red Bull Energy Drink vitalizes body and mind. Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red BullEnergy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. Red Bull is the number one stop selling energy drink in the world.
Sitting at the bar in Hong Kong’s Mandarin Hotel in 1982, Dietrich Mateschitz had theidea to market the Far East’s popular beverages known as “tonic drinks” outside of Asia. In 1984, he founded Red Bull, and in1987, the first Red Bull Energy Drinks hit shelves. Today, Red Bull is the world’s top energy drink, sold in over 160 countries.