Lynchburg opened in February 1998 when Blue Ridge Beverage purchased the rights to distribute Miller Brewing Co. brands in the Lynchburg market area. The division boasts the largest beer brand portfolio of the entire company with an impressive array of domestic, import, craft and specialty beers. Lynchburg became Blue Ridge Beverage’s second consolidated MillerCoors division with the 2009 acquisition of Virginia Distributing Co.’s beer business. The division operates in a 56,737 square foot facility. Blue Ridge Beverage also sells wine and nonalcoholic beverages in the Lynchburg division market area, but it is serviced by the Salem division's multi-brand sales, delivery and merchandising force for these categories.