Blue Ridge Beverage Company welcomes Athletic Brewing Company to the team!!

As of this week the following award-winning, alcohol-free craft beer from Athletic Brewing Company will be available in Southwest and Central Virginia through Blue Ridge Beverage Company:

Athletic Run Wild IPA: Run Wild is the ultimate sessionable IPA for craft beer lovers. Brewed with a blend of five Northwest hops, it has an approachable bitterness to balance the specialty malt body. Always refreshing and only 65 calories.

Athletic Upside Dawn Golden Ale: Classic craft Golden Ale Style. Refreshing, clean, balanced, light-bodied. Aromas subtle with floral and earthy notes. Brewed with premium Vienna Malt along with combo of English and traditional American hops. Crafted to reduce gluten*. (*Upside Dawn is crafted to reduce gluten. This product is fermented from grains containing gluten. The gluten content of this product cannot be verified, and this product may contain gluten.)

Athletic Free Wave Hazy IPA: Our Free Wave Hazy IPA is meant for the open road. Whether you’re cruising the Pacific Coast Highway in a convertible or tracing your way up the coast on your bike, our Free Wave doesn’t cut corners. This mouth watering IPA is loaded with Amarillo, Citra, and Mosaic hops. You’ll want to grab a few for the road!

Athletic Lite: Athletic Lite is a light brew, completely reimagined. It’s classically simple but expertly crafted with 25 calories, 5 carbs, and organic grains. We brewed it specifically for the sport of life and all the good times that come with it.

Cerveza Atletica: Cerveza Atletica is a refreshing Mexican inspired Light Copper, made with summer time refreshment in mind. A unique blend of Premium Vienna and Munich malts provide a rich copper hue with an aroma and flavor of delicate bread crust that are balanced with light spicy and floral notes from the noble hop, German Hersbrucker. It’s balanced with a dry finish, and pairs perfectly with spicy salsa and fish tacos.

Whenever you’re ready for a brew, we’re ready for you. #FitForAllTimes

About Athletic Brewing Company

Athletic Brewing Co. is a non-alcoholic beer company dedicated to making great-tasting craft brews, without compromise. Our lineup of styles lets you enjoy the taste and experience of refreshing craft beer without sacrificing your performance, passions, health, or good taste. They’re fit for all times, made for all palates, and enjoyed by anyone who loves a great beer.

About Blue Ridge Beverage Company

Blue Ridge Beverage Company, Inc. is one of the largest, full-service wholesale beverage distributors in Virginia. Headquartered in Salem, Virginia, Blue Ridge Beverage distributes beer, wine, and non-alcoholic beverages throughout a 49-county, 16-city region from four operating divisions with facilities located in Salem, Waynesboro, Lynchburg, and Abingdon. Blue Ridge Beverage and its over 460 valued employees service over 4,200 retail customers including supermarkets, convenience stores and restaurants. Blue Ridge Beverage’s objective is to provide the most experienced, efficient, sophisticated, full-service beverage distribution model for beverage suppliers to achieve and sustain their brand objectives in Central and Southwest Virginia.

More News

Coors Light is ‘most sustainable’ beer brand, according to surveys 04/19/2023
Coors Light, Miller Lite each lay claim to Molson Coors' first Super Bowl spot in 30 years 01/16/2023
A History of Beer in the U.S. 12/05/2022
Vizzy gets colorful packaging refresh for ‘23 12/02/2022
Two years in, Golden brewery overhaul starts to take shape 10/19/2022
Molson Coors announces community investments through Project Justice, details progress on sustainability goals 08/16/2022
Molson Coors grows top-line on constant currency basis for 5th straight quarter 08/02/2022
Hamm’s fans can’t get enough of its Throwback Pack 07/22/2022
All grown up: Simply Spiked Lemonade launches new campaign 07/11/2022
Virginia’s Barboursville Vineyards Takes Home 2021 Governor’s Cup® with 2015 Paxxito 03/09/2021
VBWA Monthly Member Spotlight - Jacqueline Archer 02/18/2021
Miller Genuine Draft unveils dramatic new look 02/15/2021
An Open Letter to Our Blue Ridge Beverage Company Family 06/18/2020
Molson Coors Beverage Company unveils new corporate logo and identity 02/12/2020
2020 VBWA LEGISLATIVE CONFERENCE 01/30/2020
Virginia Cider Week 11/15/2019
Canned Cocktails Made with Premium Distilled Spirits - Waterbird Spirits partners with Blue Ridge Beverage 09/23/2019
Regine Archer receives Charles Brown Award from Roanoke College 09/11/2019
Crook & Marker Spiked & Sparkling partners with Blue Ridge Beverage 04/15/2019
Skipping Rock Beer partners with Blue Ridge Beverage 04/08/2019
Beale's Beer and Trapezium Brewing Co. partner with Blue Ridge Beverage 03/18/2019
2018 Virginia Craft Beer Month 08/01/2018
Virginia Craft Beer Month 08/01/2017
Deschutes Brewery Street Pub 2017 06/13/2017
American Craft Beer Week 05/21/2017
Deschutes Brewery to Open Tasting Room in Downtown Roanoke 04/17/2017
Deschutes Brewery Street Pub 08/27/2016
HOUSE RESOLUTION NO. 40 Commending the Archer family 05/20/2016
America’s Beer Distributors Celebrate Craft Beer Week 05/16/2016
Deschutes Brewery is partnering with Blue Ridge Beverage Company 05/12/2016
Bob Archer elected to the board of directors of the Virginia War Memorial Foundation 11/18/2015
NBWA Life Service Award recipient Bob Archer 10/13/2015
Bob Archer appointmented to the Governor's ABC Review Commission 04/24/2015
Beer Distributors Recognized for Outstanding Service to Industry and Local Communities 09/30/2014
Blue Ridge Beverage honored with Bill Coors Quality Award for second straight year 06/25/2014
MillerCoors President's Award Trip Photo Gallery 09/30/2013
Entertainment Under the Stars: Come Enjoy New Belgium Brewing’s Clips Beer and Film Tour This Friday, September 13 09/13/2013
2013 Virginia Craft Brewers Cup winners 08/24/2013
Boulevard Partners with Blue Ridge Beverage: Expanding in Virginia 05/31/2013
BRB Chairman Receives Honorary Doctorate at Roanoke College 2013 Commencement 05/04/2013
Roanoke College to Confer Honorary Degree On Blue Ridge Beverage Chairman 03/26/2013
Blue Ridge Beverage honored with Bill Coors Quality Award 03/09/2013
Bob Archer, Chairman, National Beer Wholesalers Association 10/13/2012