Plenty of beverages claim to be the "ultimate hydrator" - we'd rather say that Vita Coco is a "pure-fect" source of all natural hydration. The real deal when it comes to quenching your thirst and tickling your taste buds, Vita Coco is straight from the source and starts with only the freshest ingredient: all natural coconut water. It's also fat free and cholesterol free, and jam-packed with electrolytes, so you get all the goodness without the guilt. Crack open a Vita Coco, and enjoy coconut water the way Mother Nature intended.
Vita Coco got its start in 2003 when Ira Liran and Michael Kirban met two women from Brazil. Missing from America, the women shared, was the Brazilian favorite “agua de coco,” coconut water, the most nutritious and delicious drink in the world. Two months later, Liran was in Brazil learning more about the beverage and working with coconut plantations and producers while Kirban began market research in New York. Since it debuted in 2004, Vita Coco has become one of the fastest growing lifestyle beverages in North America.