Blue Ridge Beverage Company

Blue Ridge Beverage Company, Inc. distributes beer, wine, and non-alcohol beverages throughout 49 counties and 16 independent cities of Southwest and Central Virginia. Founded in 1938, the company is headquartered in the Roanoke Valley and operates four, full-service facilities located in Salem, Waynesboro, Lynchburg, and Abingdon.

We’re Brand Builders.

Our mission is to deliver great brands with great service to great people.

We’ve been at this business for more than 85 years—expanding our beverage portfolio and contiguous service area, providing deeper, community-based coverage than statewide distributors, and boldly pursuing continuous innovation for the benefit of our team, customers, and the brands we serve.

Your Route-To-Market

Four Divisions

The brands we serve benefit from our four operations strategically located across our footprint so that our suppliers are connected to communities and our retail customers are serviced thoroughly and consistently.

Abingdon Service Center Lynchburg Service Center Salem Service Center Waynesboro Service Center Distribution Map
Abingdon Lynchburg Salem Waynesboro


Retail Customers

Great Beverages.
Great Service.
Great People.

Blue Ridge Beverage has delivered on its promises since 1938—providing impeccable service to communities throughout its urban, suburban, and rural Southwest and Central Virginia footprint and earning preferred distributor status for many beverage suppliers across all categories. In an industry of choice, we are grateful to those who choose Blue Ridge Beverage.

We set high standards of excellence for our people, our processes, and the products we distribute. Quality is in our DNA.

500+ experienced,
hard-working employees

diverse beverage

successful long-term growth strategy

strong competitive



We get the right product into the right markets at the right time.

To Our Blue Ridge Beverage Communities with Love.

Our company is privileged to be situated in the great Commonwealth of Virginia—with opportunities every year to serve those around us. We’re proud to give back to our communities by offering quality beverages, sponsoring charitable events, and supporting local, regional, and national organizations. We also participate annually in service opportunities outside of our industry—joining our friends and neighbors as partners in worthy efforts that benefit these communities at large.