Your Beverage Distribution Experts

Knowledgeable. Dependable.

At Blue Ridge Beverage, we’ve brought together the best in the business to ensure that the right products are consistently delivered to the right markets at the right times.

Our team of knowledgeable industry professionals includes individuals with extensive experience across their particular business specialty—each one exemplifying our company standards of integrity, dependability, and innovation.

We’re relentlessly committed to our promise: adventure delivered in every sip. This is what we believe in. And this is what we work for.

Corporate Leadership

Robert Archer

Chairman of the Board

Jacqueline Archer

President & Chief Executive Officer

David Brewster

Senior Vice President, Sales & Marketing

Chris Haas

Senior Vice President, Operations

Jim Parris

Vice President, Controller

John Coleman

Vice President, Human Resources

Adam Carpenetti

Director, Information Technology

Barry Custer

Vice President, Wine & Emerging Markets

Brian Cass

Vice President, Red Bull & NAs

Chelsea Taglang

Director, Beer, Cider & RTDs

Jill Perez

Director, Warehouse Operations

Adam Brenneis

Director, Purchasing

Lee Pettit

Red Bull Sales Manager

Chip Hylton

Corporate Marketing & Social Media Manager

Dawn Manning

Transportation & Safety Manager

Sharon Primm

Corporate Sales Administration Manager

Salem Leadership

Mike Dull

Director of Sales

Chris Dippel

Beer/NA Sales Manager

Mark Allen

Wine Sales Manager

Ashley Vinci

On-Premise Channel Manager

Josh Boone

Small-Format Channel Manager

Todd Burrow

Large-Format Channel Manager

Nikki Keys

Office & Accounting Manager

Bill Guthrie

Operations Manager

Waynesboro Leadership

Tom Parker

Vice President & Sales Director

Bryan Wittig

General Sales Manager

Kyle Howard

On-Premise Channel Manager

Jeff Cobb

Large-Format Channel Manager

Greg Stroop

Small-Format Channel Manager

Christie Huffman

Office & Accounting Manager

Danny Mays

Operations Manager

Lynchburg Leadership

Mark Collins

Vice President & Sales Director

Ben Agee

General Sales Manager

Morgan Locke

On-Premise Channel Manager

Ryan DeJarnette

Off-Premise Channel Manager

Terry Davis

Operations Manager

Crystal Mattox

Office & Accounting Manager

Abingdon Leadership

Chris Smith

Director of Sales

Mark Davenport

Wine Sales Manager

Peter Godfrey

Operations Manager

Melissa Keesee

Office & Accounting Manager

THE BLUE RIDGE BEVERAGE COMPANY STORY